Today's art world is challenging. Founded by American artist Zach Krasner, YourProFolio.com is a website to help today’s artists, designers, and photographers establish their personal brands online, showcase their work, and be successful. Offering professional websites with beautiful templates and a simple management platform, ProFolio allows artists to spend less time managing their work and more time creating it.
The language of visual art is universal. From 189 countries, a global community of 40,000 users have used YourProFolio since its start in 2009. Each one of these artists perceive the world in his or her own unique way and have a message to share through their work. With a system already in place with a startup mindset, YourProFolio has the chance to empower artists by offering opportunities and exposing their artwork in ways not possible by traditional galleries.
Artists are brands made through their work, their goals, the way they’re perceived, and each of these artists wants to be loud. A professional online presence is crucial to be a competitive artist in today’s digitally focused world—beautiful artwork deserves a beautiful website. With over 4 million artists in the US, there exists a challenge to get artwork discovered, and the problem is only made worse with the emergence of commodity website builders, clunky website platforms that require coding knowledge, take too much time and hours of effort that ends up lacking professionalism. ProFolio offers a simple solution.
I wish moms never stopped hanging art on the fridge. The real art world’s a lot more intimidating. In 2009, what I started as a simple way to throw my artwork online quickly turned into an easy-to-use website that I was freely handing out to fellow artists and friends. When over 20,000 people were using “ProFolio” during the first year, I realized how useful a tool it could be to artists all over the world, and YourProFolio.com was born. Now I continue the mission of creating a useful platform of tools for artists, one that allows creatives the opportunity to spend less time managing and marketing their art, and more time making their art.
Raised in the South, I studied at the University of North Carolina at Chapel Hill where I graduated with honors in both business administration and studio art. As a painter myself, I’m inspired by the self-reflection of contemporary artists like Peter Doig, Bo Bartlett, Alyssa Monks, and Greg Wyatt. In 2014, I furthered my studies by following in the footsteps of the masters Cézanne, Van Gogh, and Picasso by studying fine art in the South of France at the Marchutz School of Fine Arts in Aix-en-Provence. In my own work, I work with subtle manipulations of perception often creating dream-like, ambiguous, and childlike feelings.